We started our business in 2006 with strong ethical beliefs knowing that we always wanted to project a positive image to our customers and provide them with informed choices when shopping in our store.  We thoroughly research the origins of our imported products and support and promote fair trade and suppliers with good environmental policies. We look for a transparent supply chain.  If it's not made in NZ we ask a lot of questions about manufacturing, especially about conditions and fair treatment for people.  If we don't get the answers we need then we won't place an order.  We've made mistakes along the way, usually earlier on when we didn't want to offend people, but we've learnt a lot and when you've had the wool pulled over your eyes once you learn how to get a bit more staunch.

Some of our favourite 'ethical' choices include: wall art made from recycled 55 gallon oil drums in Haiti, eco-friendly re-usable shopping bags by Envirosax, Blue Earth soaps who use only solar power for their electricity and produce beautiful handmade natural soaps, Freeset jute bags empowering forgotten street women in Calcutta, buddhas sourced by a NZ organisation of buddhists who ensure all of the products coming in from Bali are fairly traded.  This is just a few of the sorts of products we go for.

We support NZ made in a big way and this makes up the bulk of our product lines, basically because we believe there are so many wonderfully unique and quirky designs coming out of this country, and ..... we're just blimmen patriotic.

We also try to employ systems in the shop which have less environmental impact, such as: using recycled print paper in our fax, recycled NZ made plastic rubbish bags, we refil our print cartridges using a company in Lower Hutt, we supply only un-dyed paper carry bags, we donate our shredded packing paper to local pre-schools and kindergartens for use in craft, we switch off our electrical appliances at the walls each night along with our lights (except those few left on for security) and we use recycled loo paper!  We're members of the Sustainable Business Network.

We donate regularly.  Each month we're approached by different local charities, schools and kindergartens needing finances to build new classrooms etc and each month we choose one to help out.